It was previously reported that Apple blew away Black Friday sales, accounting for their biggest sales day of all time. The research firmcomScore is backing up the reporting by placing Apple at number 5 among the most visited online retailers on Black Friday. Andrew Lipsman ofcomScore had the following to say regarding the matter:
Apple has not historically been in the top five — in fact, this is the first time I can remember… Even though Apple does not provide the selection of products that you might find at a big box retailer, it is obviously top of mind when it comes to the most in-demand products, like the iPhone and iPad. Two of the biggest growth sectors right now are tablets and digital content downloads, and obviously Apple is extremely well positioned on both fronts.
Furthermore, it was noted that Apple was nipping at Target’s heels for fourth place, which is quite a feat considering Apple doesn’t sell as many products as a retailer like Target does. For those of you who might be wondering, the research conducted by comScore included iTunes sales as well, including apps, videos, and any other digital content. The companies that beat Apple out included Amazon (coming in at number 1), Walmart, Best Buy, and Target (in that order). The research does NOT include Apple’s retail stores, which ended up offering some of the company’s lowest ever Black Friday discounts. It was also announced earlier today that Apple was offering free shipping on all U.S. orders through December 22nd (with some restrictions for international orders). This provides further encouragement for shoppers who are eligible to shop more during the upcoming holiday season. It is expected that the seasonal sales will continue aggressively for the Cupertino giant going forward given the tactics they are using. What do you think? Did you take advantage of the Apple discounts offered this past weekend? Do you plan to take up the offer of free shipping this upcoming month? Share any thoughts and experiences below! Source: comScore  

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