The amount of information held within Walter Isaacson’s biography of Steve Jobs apparently is astounding. Another portion of the biography leaked detailing how Jobs personally handled the negative backlash against the iPad immediately after its unveiling. For those who don’t remember, the iPad faced unmatched hype, coverage, and speculation leading up to the devices unveiling. Not since the iPhone had something been so eagerly anticipated. It seemed, to those that cared, to those that followed the rumor mill day in and day out, the only outcome after the announcement for them, was disappointment. And they were. Negativity seeped out of nearly every iPad article written, lamenting that the device was merely a giant iPod with no Flash support.Apple Insider does a great job highlighting a number of the negative comments journalists and the blogging community lobbed at Jobs and his creation. However, David Pogue of the New York Times most likely had the most accurate commentary on the device.
Originally Posted by: “That [criticism] will last until the iPad actually goes on sale in April. Then, if history is any guide, Phase 3 will begin: positive reviews, people lining up to buy the thing, and the mysterious disappearance of the basher-bloggers.” Pogue
Ultimately Pogue would be right, and Apple would have another market-defining product on their hands. But, Jobs confided in Isaacson that the night of the iPad launch, after he took in all the day’s comments and coverage “I kind of got depressed today. It knocks you back a bit.” It says something when a man as powerful as Jobs, as successful, and seemingly above it all, is still taken back by the disdain for one of his creations. Perhaps that’s why Jobs and Apple have been so successful. Jobs wants everyone to love his products as much as he does. And when they didn’t share his love, at least initially, it hurt Jobs. But, it also makes Apple’s tight-lipped Fort Knox like security measures understandable. Only when a product is truly ready is it unveiled. This helps Apple avoid the outside criticism from the media that is oh-so obsessed. It prevents Apple from changing the plan, from doubting themselves, and whether or not that is good, bad, or something else can only be decided by looking at Apple’s success. Apparently it has been great. Source:Apple Insider

« »