Tim Cook sat down with Bloomberg Businessweek for a massive 11-page interview. It’s incredible reading, well worth going through in total, but here are the best bits so far, as we come across them.

On Why Apple Creates

In creating these great products we focus on enriching people’s lives—a higher cause for the product. These are the macro things that drive the company.

On Charity

My own personal philosophy on giving is best stated in a [John F.] Kennedy quote, “To whom much is given, much is expected.” I have always believed this. Always.

On Why Apple Is Getting More Transparent About Suppliers

It’s a recognition that we need to be supersecretive in one part about our products and our road maps. But there are other areas where we will be completely transparent so we can make the biggest difference. That’s kind of the way we look at it.

On His Privacy

I’m not a person that puts value in being recognized. This doesn’t drive me. I am driven by great work and seeing people do incredible things and having a part in that.

On His First Day At Apple

With Apple, my first day at work I crossed a picket line to get in the building! There was a picket line of customers who were protesting, because Steve had decided to kill the Newton device. And it was because they cared so deeply about it. And I thought, “This is amazing.”

On Why Apple’s Profitability

You know, we want to really enrich people’s lives at the end of the day, not just make money. Making money might be a byproduct, but it’s not our North Star.

On How It’s Not Over For The Mac Yet

We’re fortunate. We find ourselves in two markets right now that are extremely fast-growing and extremely large—that’s the phone space and the tablet space. The PC space is also large, but the market itself isn’t growing. However, our share of it is relatively low, so there’s a lot of headroom for us.

We’re updating this post as we go along, check back for more…

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