One of the last big holdouts has caved: The Wall Street Journal is now available on Apple’s Newsstand.

The Wall Street Journal up until now hadn’t been too inclined to fork over 30 percent on all subscription revenues, but they’ve now changed their mind, and you can now subscribe to The Journal through the new version 5.0 app.

Why now? According to All Things D, Dow Jones president Todd Larsen was notoriously against the idea of The Wall Street Journal. He left in the summer, though, paving the way for a Newsstand presence.

This is a win for Journal readers: it’s now easier for existing subscribers to read The Wall Street Journal on their iOS devices thanks to Newsstand’s background updating ability, and pay for their subscriptions with the ease of their iTunes account.

Source: All Things D

Permanent Link