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Apple Watch ad blitz shows off subtle superpowers

The Apple Watch maker has fired off a shotgun blast of new ads for its wearable device. The spots cover just about everything the smartwatch can do other than, you know, telling the time. And they even bring in a bit of star power to do it. Even cooler, all of the action takes place […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Woven-nylon Apple Watch band might actually be worth $50 [Reviews]

Lust List: Woven nylon Apple Watch band by Apple If you’ve ever ordered anything online, you’ve probably experienced delayed dissatisfaction. You wait for the product, it finally arrives, you rip it open — and it’s nothing like the picture you saw on Amazon, eBay or whatever. The item is smaller, the color is crappier, the […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Check out this high-tech animal gear for National Pet Day

Did you know that this is National Pet Day in the United States? If you didn’t, go find your pet, give them a hug, and apologize. And if you were aware, go find your pet and give them a hug anyway because they love you. And you love them right back, so you probably want […]

(via Cult of Mac – Tech and culture through an Apple lens)

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How to View “Unread” Email Only in Mail on iPhone & iPad

It’s easy to fall behind on email and let unread messages build up over time, but the iOS Mail app offers an excellent solution to this problem by allowing users to enable a hidden optional “Unread” only email message inbox on their device. Just as it sounds, the Unread message mailbox will display only the … Read More

These insight-stimulating apps help you get more out of each work hour [Deals]

If you’re getting frustrated with your productivity or workflow at the computer, you might need to get your computer to work with you better. Scapple is a freeform, mind-mapping application that makes it effortless to record your ideas and tease out connections between them. Once you start using Scapple, it’ll become an invaluable tool for […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple rumored to be proceeding with plans to bring iCloud in-house

Apple is working with China-based server vendor Inspur as part of its ongoing plan to bring its iCloud data services in-house, according to a new report. At the moment, Apple mainly uses Amazon Web Services for its cloud server needs. Last month, it was reported that Apple is migrating some of its iCloud business from Amazon Web Services to […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple Watch shipments predicted to fall 25 percent this year

Apple Watch shipments may fall by more than one-quarter this year as compared to 2015, claims well-connected KGI Securities Apple analyst Ming-Chi Kuo. In an investment note to clients, Kuo writes that he thinks Apple Watch shipments will top out at fewer than 7.5 million units this year; representing a significant drop from the 10.6 […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Kobe Bryant’s Apple TV ad is genuinely hilarious

Apple dropped a new ad for its fourth-generation Apple TV over the weekend, and it’s actually hilarious! Called “Father Time,” the ad features Lakers player Kobe Bryant and actor Michael B. Jordan (of Chronicle and Creed fame) as they bicker while showing off Apple TV’s smart Siri Remote and App Store. Check it out below. I’m […]

(via Cult of Mac – Tech and culture through an Apple lens)

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iPhone 5c hackers think they’re close to cracking iPhone 6

Israeli tech firm Cellebrite, a.k.a. the mobile forensics firm which helped the FBI hack the iPhone 5c at the center of the San Bernardino shooting case, is reportedly “optimistic” about hacking the more secure iPhone 6. The story in this instance involves an Italian father, Leonardo Fabbretti, wanting to access the iPhone photos, notes and messages belonging to […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Rifle-wielding mom dishes out Southern justice to an iPhone

Confiscating your kids’ mobile phones not enough of a punishment? Well, if you’re like one Southern mom there’s always the option of shooting up their iPhone with a rifle to really make your point! “I hereby denounce the effects that social media have on my children,” the woman says at the beginning of a video, […]

(via Cult of Mac – Tech and culture through an Apple lens)

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