Tag Archive: Advertising


Apple Moves To Trademark iAd’s ‘Advertising Re-Imagined’ Slogan

iAd-sloganApple has moved to trademark the “Advertising Re-Imagined” slogan used to promote its iAd mobile advertising platform. The Cupertino company filed for the trademark on Wednesday, September 25, more than three years after it launched the iAd business. You may be unfamiliar with iAds, but it’s likely you’ve stumbled across them at some point within […]

The post Apple Moves To Trademark iAd’s ‘Advertising Re-Imagined’ Slogan appeared first on Cult of  [Read More…]

Android’s Share May Be Bigger, But iOS Continues To Dominate Advertising [Report]

Android-iOS-ad-shareAndroid’s share of the worldwide smartphone market may be sizably bigger than that of its rivals, but when it comes to mobile advertising, iOS remains king. According to the latest data from mobile ad firm Velti, Apple’s share grew from 59% to 64% between May 2012 and May 2013. The iPhone 5 was the biggest […]

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Apple’s iPad Mini Ad Campaign Wins Prestigious Grand Prix Advertising Award.

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Apple’s clever iPad mini ads that have been featured on the back covers of Time, Wired, the New Yorker, and Surfer, were just awarded one of the most prestigious advertising award in the world today.

The Apple iPad mini campaign by TBWA Media Arts Lab won the Grand Prix in press even though the iPad mini has been viewed by many as the device that will eventually kill newspapers and magazine. To get the  [Read More…]

Samsung Actually Outspends Apple On Advertising By 400% [Chart[

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It’s no secret that Samsung outspends Apple on advertising by a huge margin. Whether those ads are crap or strokes of genius, of course, is a matter of opinion. But dollar for dollar, the truth is clear: Samsung has to spend more money to get its smartphones noticed than Apple does.

This chart by the always fascinating Horace Dediu of Asymco but the disparacy in perspective. Comparing sales, general and administrative  [Read More…]

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple  [Read More…]

Limit Ad Tracking And Reset The Advertising Identifier [iOS Tips]

Ad Tracking

In iOS 6.1, Apple switched from using the unique identifier in the actual hardware of its iOS devices (UDID) to the more software-centric Advertising Identifier. This way, advertisers can track user behavior for the purpose of serving them relevant ads anonymously, and those very same users can reset and even turn off that tracking feature. It gives us users jsut a bit more control over who sees and can use our  [Read More…]

How (& Why) to Reset the Advertising Identifier in iOS

Reset the Advertising Identifier in iOS

From iOS 6.1 onward, users can now reset the Advertising Identifier on any iPhone, iPad, or iPod touch. This means you can basically throw all the anonymously gathered data about a device that is used to serve relevant ads out the window and start fresh, thereby removing any of the targeted data that has been accumulated and assigned to that Advertising ID.

Open “Settings” then choose  [Read More…]

Apple Has Spent Over $1 Billion Advertising The iPhone And iPad Since Launch

Are Apple products truly superior to the competition? Or are they just marketed a lot better? Either way, there’s no denying that Apple can build hype around a product like no other tech company on the planet, but all that superb marketing ain’t cheap.

Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $ 1 billion marketing the iPad and iPhone since their respective launches.

  [Read More…]

iPhone Is Best Mobile Advertising Platform, Says Opera Software [Report]

The iPhone is the top performer in the mobile ad monetization performance space, according to a new report from Opera Software. It is followed by Android devices, of course, and then a large gap in which the rest of the mobile devices are being left behind.

�The iPhone leads the smartphone OS pack with an average eCPM of $ 2.85,� writes the company in their first State of Mobile Advertising report. �Though  [Read More…]

Apple Accuses Amazon of ‘False Advertising’

On the heels of hot and heavy rumors suggesting that Amazon is poised to release a smartphone to compete with the iPhone next year, Apple is blasting the juggernaut online retailer for “false advertising.” And, as you might imagine, this has something to do with this week’s successful launch of the Kindle Fire tablet.

Having already filed suit against Amazon over its use of the term “App Store,” Apple took matters further Wednesday by amending its  [Read More…]