An Apple Store in Hong Kong goes (RED).
Today is December 1st, which means that it is World AIDS Day, “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died.” Apple has been a longtime partner with the Global Fund and (RED), and today Apple Stores around the world are honoring World AIDS Day by literally [Read More...]




Although Apple doesn’t become publicly involved to a highly visible extent with many charitable causes and days of remembrance, today Apple is participating in World AIDS Day (December 1st) by promoting RED products. Apple launched the (RED) product line five years ago as part of a global charity campaign engendered by U2 front-man Bono. To help the cause and push RED Apple products, “a select group of Specialists” are wearing and promoting the (RED) iPod nano
Think Steve Jobs hasn’t done enough with his fortune for charity? U2?s Bono would like to disagree with you. The lead singer of Dublin’s most famous band has written a wonderful letter to the New York Times, praising Apple’s CEO for his work fighting AIDS in Africa. Never heard of that work before? Sure you have: it’s in every (Product)RED Apple product you buy. 

