Tag Archive: Apple


Apple Releases Updated MacBook 12″ for Early 2016

Apple has quietly released an update to their 12″ MacBook lineup, with newer processors, improved graphics, faster memory, faster PCIe flash storage, longer battery life, and the addition of an all new Rose Gold model. All models continue to offer a Retina 12″ display in the same ultra-thin and lightweight enclosure, available in the four … Read More

Apple taps Surface Pro hinge maker for super-thin MacBooks

Apple has hit up the makers of the ultra-tiny hinges used for the Microsoft Surface Pro to come and work on its next-gen MacBooks, which will launch in the second half of 2016. It’s worth noting that this is the Surface Pro and not the innovative Surface Book we’re talking about, so don’t necessarily expect […]

(via Cult of Mac – Tech and culture through an Apple lens)

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How Steve Jobs and the Industrial Design Team saved Apple, this week on The CultCast

This week on The CultCast: we recall how Steve Jobs and the industrial design team saved Apple. Plus: the reason Jony Ive gave us his car for a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomenon we’ve been secretly loving in an all-new What We’re Into. Our thanks for […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple Stores go green in advance of Earth Day

One week before Earth Day, Apple has changed its iconic one color logo to a green-leafed one at select Apple Stores — echoing Apple’s goal under Tim Cook of leaving the world a better place. Retail staff will also be rocking special green shirts for the week — celebrating the fact that select brick-and-mortar retail stores belonging […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple reveals how long its devices typically last

How many years do you use your iPhone, iPad, Apple TV, or Mac before shutting it down for the last time and sending it to the big Apple Store in the sky? While Apple products are typically far more solid and long-lasting than those made by their rivals, the company offers a clue in a newly-released […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple reaches deal with Samsung to buy OLED iPhone displays

Samsung: you can’t live with ’em, you can’t make iPhones without ’em, a new report reveals. Apple has reportedly brokered a deal with its long-time South Korean “frenemy” to provide OLED panels for a future iPhone, scheduled to ship in 2017. According to the alleged terms of the deal, Samsung Display will supply in the region of 100 […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple taps former Biden aide to be top lobbyist

As Apple continues to be embroiled in ongoing encryption drama, the company has hired a former NFL lobbyist and former aide to Vice President Joe Biden to head up its new Washington office. Cynthia Hogan’s new role as vice president for public policy and government affairs for the Americas region will cover the U.S., as well […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple looks to paid search to ‘improve’ discoverability on App Store

Apple seems to be looking to improve the way people find apps in the App Store. According to unnamed sources, paid search is one way Apple might both improve discoverability as well as make some money off the feature, like Google does on its own Google Play store. Paid search would let developers pay Apple […]

(via Cult of Mac – Tech and culture through an Apple lens)

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$2 billion lawsuit claims Apple Watch idea was stolen

A Michigan woman is suing Apple and Nike for a combined $ 5 billion over claims that the two companies stole her concept for a device called a “Detachable Beeper Disc Digital Gym Shoe with Sensor.” She states that she filed a patent for her invention 20 years ago, well before the companies came up with […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Why Apple Jony Ive rides in a chauffeured Bentley

The striking thing about Motor Trend‘s piece on the rumored Apple car is all the talk of the “user experience.” The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles […]

(via Cult of Mac – Tech and culture through an Apple lens)

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