Tag Archive: Apple’s


What vaulted Apple from its humble Silicon Valley origins to the absolute top of the business world? From its first desktop computer in 1976 to today’s category-crushing Apple Watch, the company is intensely focused on creating technology that will delight… Read more ›

This week in Cult of Mac Magazine, it’s time for Leander to bust out that famed “vision thing” he’s so great at with his informed take on the top five best Apple products of all time. Ever. Then we’ve got… Read more ›

Apple’s plans for HomeKit to become the de facto platform for the connected home is taking longer than expected to happen because of the company’s obsession with security, according to a recent report. At the moment, only five HomeKit-compatible accessories… Read more ›

Apple has launched its “Back to School” promotion for 2015, and this year’s is… kinda “meh” to be honest. Instead of the gift cards Apple offered in 2014 and 2013, this year students who buy a new Mac will be… Read more ›

Liveblog: Apple’s Q3 2015 earnings bonanza

Apple is set to report its financial results from Q3 2015 to investors this afternoon and, as usual, Cult of Mac will be here to liveblog all the action, from the numbers down to the analysts’ questions. Apple Watch sales… Read more ›

Adweek has released its Creative 100 list, honoring the people it views as the “current masters of the creative idea” across advertising, branded content, technology, products, and pop culture. While it’s no surprise that Apple would make such a list,… Read more ›

Apple’s on a roll with new iPhone ads. A little more than a week after debuting a series of news ads as part of their “If it’s not an iPhone†marketing push, Cupertino has supplemented it with a new ad,… Read more ›

Jean-Claude Biver, the watch division president of LVMH — which owns brands including Bulgari, Chaumet, Hublot, TAG Heuer, and others — has revealed that the French luxury conglomerate plans to enter the smart watch space to take on Apple. Making no… Read more ›

This week: we all love the popular products, but this episode we’ll remember some of Apple’s biggest blunders! Plus: why the new iPods might be the last iPods; Apple’s missing back to school promotion; and the perfect way to motivate… Read more ›

The new iPods are here, but should you even bother getting one? We’ve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps. Plus, a bit about why the Apple… Read more ›