Tag Archive: Behind


Apple sure is looking friendlier these days. This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations… Read more ›

The brains behind Beats Music is suing for $20 million

Beats Electronics’ co-founders are preparing to dive headfirst into a pool of cool Apple cash but before Jimmy Iovine and Dr. Dre collect their check from Cupertino, a former employee is already preparing to sue Beats for upwards of $ 20… Read more ›

An unreleased video detailing the creation of Apple Campus 2 was posted on YouTube this morning featuring glimpses of the Spaceship’s architectural achievements in natural ventilation, renewable energy, trees regrowth, and other revolutionary tech that’s will make it one of… Read more ›

Apple has purchased Burstly, the company behind iOS app beta platform TestFlight. The specific details of the buyout have not been disclosed, but TechCrunch reports that Burstly’s engineers are working at Apple already. Burstly is also the company behind FlightPath, a relatively new app… Read more ›     

This week saw the publishing of one of the iPhone’s most recognizable patents. Arriving with iOS 3 in June 2009 was the ability to select, copy, and paste text using two draggable selection handles displayed on screen. Miles ahead of… Read more ›     

Earlier this year, the leader and visionary behind Android, Andy Rubin -—the man Apple co-founder Steve Jobs once called an “arrogant f***” — stepped down as head of Google’s mobile OS. What’s he been doing since? Well, if there’s any… Read more ›     

Remember the rumblings about Apple acquiring PrimeSense, the Israel-based company behind the 3D motion tracking in the original Xbox Kinect? It turns out that the rumor is true, as Apple has officially confirmed the buyout. Reports dating back to this… Read more ›     

Behind The Scenes On How the iPhone Got Made

Leander’s new book “Jony Ive: The Genius Behind Apple’s Greatest Products†has debuted on the New York Times Bestseller list. (Thank you. Thank you. Thank you. And huzzah!) If you want to get a feel for the book, check out… Read more ›     

The Secret Story Behind Jony Ive’s Space Age Desk

Although his products now touch every aspect of our modern lives, we all tend to be agnostics when it comes to Jony Ive. Even as he appears on video during Apple’s developers’ conference to speak with soft-spoken intensity about the…

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