Tag Archive: Behind


Jony Ive seemed embarrassed when Vanity Fair’s Graydon Carter started their interview by calling Ive the “greatest industrial designer in the world right now.” The Apple design guru closed his eyes, rubbed his head, and then provided a soft-spoken but enlightening 25-minute peek inside his head during 2014’s Vanity Fair New Establishment Summit. Wonder what […]

Uber, the disruptive (and controversial) ride-sharing service, has a real problem. If you want to corner the market on the backs of a global workforce of what are essentially freelancers, how do you ensure that they all know how to… Read more ›

An actual wheel iPad gamers can get behind

A game like Real Racing has sophisticated graphics that, combined with the motion sensors of an iPad, give you the sensation of being behind the wheel. The only thing missing is the actual wheel. Ivaylo Kalburdzhiev wants iPad users to… Read more ›

One of the biggest selling points of the Apple Watch might be that it will free you from the attention-sucking clutches of your iPhone. A new study by the Transport Research Laboratory in Wokingham, UK, found that using your Apple… Read more ›

The new MacBook is the biggest revolution the MacBook line has seen in a decade, yet it’s not with out its haters. A mobile processor. One USB-C port. A 480p front camera. And a $ 1299 price tag. “Just who the… Read more ›

The retro backstory behind Apple’s holiday TV ad

Apple just posted a video on its YouTube channel to explain how they made the most recent TV ad for the holidays, “The Song.” In the ad, a young woman uses GarageBand to sing a duet with her grandmother’s recording… Read more ›

If Aaron Sorkin had his way, Tom Cruise would be Steve Jobs. That’s one of the juicy details to have surfaced from leaked emails between Sorkin and Sony, the studio Sorkin had originally partnered with to make the film. The leaks also reveal… Read more ›

For almost a decade, between 1985 and 1994, award-winning documentary photographer Doug Menuez photographed Steve Jobs — focusing particularly on his work at NeXT, but also getting some fascinating snaps of what was happening at Apple at the time. Menuez was recently… Read more ›

Whether you call them anthologies, omnibuses or portmanteaus, the idea is the same: These are films composed of a series of shorter plots with a “frame” connecting them (usually somebody telling the stories to an incredulous audience). This is one… Read more ›

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive. Marcela… Read more ›