Tag Archive: Behind


The retro backstory behind Apple’s holiday TV ad

Apple just posted a video on its YouTube channel to explain how they made the most recent TV ad for the holidays, “The Song.” In the ad, a young woman uses GarageBand to sing a duet with her grandmother’s recording… Read more ›

If Aaron Sorkin had his way, Tom Cruise would be Steve Jobs. That’s one of the juicy details to have surfaced from leaked emails between Sorkin and Sony, the studio Sorkin had originally partnered with to make the film. The leaks also reveal… Read more ›

For almost a decade, between 1985 and 1994, award-winning documentary photographer Doug Menuez photographed Steve Jobs — focusing particularly on his work at NeXT, but also getting some fascinating snaps of what was happening at Apple at the time. Menuez was recently… Read more ›

Whether you call them anthologies, omnibuses or portmanteaus, the idea is the same: These are films composed of a series of shorter plots with a “frame” connecting them (usually somebody telling the stories to an incredulous audience). This is one… Read more ›

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive. Marcela… Read more ›

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive. Marcela… Read more ›

Los Angeles teachers union president Alex Caputo-Pear has called for L.A. Schools chief John Deasy – the man who helped orchestrate the ill-fated $ 1.3 billion tech deal designed to give an iPad to every student – to report to “teacher jail” while the program… Read more ›

Yesterday Instagram released Hyperlapse, its new app for making time lapse videos. The obvious benefit of time lapsing footage is that you can cram more into a 15-second clip, but the videos also end up looking really cool. Hyperlapse takes… Read more ›

The brains behind Siri create an even smarter AI

In some ways Siri today is a little bit like the Macintosh circa 1984: everyone realizes the potential, but the technology is not yet as good as it could be. With that in mind, several of the creators of Siri… Read more ›

Apple sure is looking friendlier these days. This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations… Read more ›