Bloomberg Businessweek is back with another extended interview from its big Apple cover story of Tim Cook, Jony Ive, and CraigÂ Federighi. After publishing the original story, a full transcript of the interview with Cook was published online over the past weekend. Now the same thing has been done for Jony Ive and Craig Federighi, who […]
The post Jony Ive And Craig Federighi Talk About Their Roles At Apple In Full [Read More…]
Tim Cook sat down with Bloomberg Businessweek for a massive 11-page interview. It’s incredible reading, well worth going through in total, but here are the best bits so far, as we come across them.
On Why Apple Creates
In creating these great products we focus on enriching peopleâ€™s livesâ€”a higher cause for the product. These are the macro things that drive the company.
My own personal philosophy on giving is [Read More…]
Bloomberg just announced that it will publish a 64-page, ad-free Steve Jobs tribute issue of BusinessWeek. The articles will be available online on Thursday, the issue will be sent out to magazine and iPad subscribers Friday, and it will hit newsstands the same day. Since the buyout, Bloomberg has done some gorgeous graphic design work with BusinessWeek, so I’m anxious to see the result. The contributor list is impressive: Pieces will be [Read More…]