Tag Archive: Cook’s


What Apple product launches say about Tim Cook’s leadership

A cynic would call it greenwashing, but the most surprising thing about Tim Cook’s “Loop you in†event was what it said about how he’s running Apple. When Steve Jobs was around, Apple’s product events were about the products, and little else. Yeah, Jobs would often start with corporate issues, but he usually boasted about […]

(via Cult of Mac – Tech and culture through an Apple lens)

[Read More…]

11 juicy quotes from Tim Cook’s interview on encryption

Apple CEO Tim Cook has vowed to continue fighting ‘the good fight’ for the American people in its war against the federal government over encryption. Cook sat down for a lengthy interview with Time as part of the magazine’s March 28 cover story on Apple, saying that he’s a “big optimist that we ultimately arrive […]

(via Cult of Mac – Tech and culture through an Apple lens)

[Read More…]

Apple PR springs into action following Cook’s Microsoft diss

Apple PR has sprung into “damage control” mode after Tim Cook uncharacteristically fired verbal shots at Microsoft yesterday — reportedly telling a crowd in Ireland that Microsoft’s attempts to create “hybrid” laptops is, “deluded.” What is being claimed is that Cook didn’t mean to say “deluded” at all, but instead “diluted” — which is still a diss, […]

(via Cult of Mac – Tech and culture through an Apple lens)

[Read More…]

From iPad Pro to privacy: 8 things we learned from Tim Cook’s latest interview

Tim Cook is in my home country of Jolly Old Blighty (read: the U.K.) at the moment, promoting the imminent launch of the iPad Pro. While there, he’s given an interview to the Telegraph newspaper, in which Apple’s CEO touches on everything from the new Apple TV to the U.K.’s rumored “snooper’s charter” to, of course, […]

(via Cult of Mac – Tech and culture through an Apple lens)

[Read More…]

Liveblog: Tim Cooks talks biz at Box conference

SAN FRANCISCO — Will Tim Cook do anything to steal Google’s thunder? The Apple CEO is back at the Moscone Center, this time for BoxWorks 2105, the annual gathering of customers and developers for enterprise cloud storage company Box. It’s a rare speaking gig for Cook, who tends to limit his engagements to just a […]

(via Cult of Mac – Tech and culture through an Apple lens)

[Read More…]

Tim Cook’s Mad Money email might have violated SEC rules

Apple stock plummeted Monday morning before Tim Cook stepped in by emailing Mad Money‘s Jim Cramer to reassure investors that all is well for Apple in China. The move quickly turned Apple’s stock price around, but Cook might have violated Securities and Exchange Commission rules in the process. Cook’s unusual mid-quarter update might have fallen […]

China goes wild during Tim Cook’s week-long Apple Store tour

Tim Cook just finished a week-long tour of China, complete with stops at new Apple Stores across the country, as well as a visit to the elementary school at Communication University of China, and a meeting with China’s Vice Premier. Cook created a Weibo… Read more ›

Tim Cook’s newspaper editorial slams anti-gay discrimination

Among the biggest differences between Steve Jobs and Tim Cook as leaders of Apple is Cook’s willingness to use his platform as CEO to push positive social change. Having last week shamed Indiana’s controversial “religious freedom†bill — which potentially… Read more ›

8 things we learned from Tim Cook’s interview with Fast Company

Fast Company is pumping out the Apple-related content as we get closer to the March 24 launch of the upcoming book Becoming Steve Jobs by veteran journalists Brent Schlender and Rick Tetzeli. Viewing the book as a way to set… Read more ›

Tim Cook’s ‘surprise’ call shakes up Mad Money

Who knew that Tim Cook was a Mad Money fan? The Apple CEO surprised CNBC’s Jim Cramer by calling in today to congratulate the show host on his 10th anniversary of being on air. The two men discussed ResearchKit, dealing… Read more ›