Tag Archive: Explains


Guy Kawasaki was one of the Apple employees behind the legendary marketing of its 1984 Macintosh, and he’s well known among the Apple community for being a former evangelist of the Cupertino company. You might think, then, that when Kawasaki’s phone rings, it’s an iPhone he pulls out of his pocket.

Well that couldn’t be further from the truth. Kawasaki’s a diehard Android fan, and he has been for about a year.  [Read More...]

One of the coolest new features in iTunes 11 is the ability to take a picture of an iTunes gift card on a Mac and have it instantly redeemed in the store. It’s a heck of a lot quicker than manually typing in a 16-character string.

One of the developers who helped work with Apple on iTunes 11 has explained the incredible efforts behind creating this new feature.

Geppy Parziale runs iNVASIVECODE,  [Read More...]

In addition to posting an extraordinarily classy apology for the iOS 6 Maps fiasco written by CEO Tim Cook, Apple has also gone to the length of pushing online a page explaining how to add a website icon to your home screen in four easy steps, and while the website they use for the example is Apple.com, they clearly mean for you to do this on maps.google.com.

Source: Apple

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In the video above MuscleNerd of the iPhone Dev Team explains the evolution of iPhone baseband and Unlocks since the phone’s inception back in 2007. The audio may be poor (ok it is surprisingly horrendous), but the subject matter is incredibly interesting. The 43 minute presentation contains a bevy of information, but the main points MuscleNerd covers include: Baseband ROP: Overview of the role ROP plays in software unlocks like yellowsn0w and ultrasn0w. Comparison to ROP on the main Application-side  [Read More...]

During the Q&A session at D10 today Apple CEO Tim Cook was asked an interesting question about how his company names its products. While many have speculated as to why Apple called the fifth-generation iPhone the “4S” back in October, Cook confirmed that the smartphone was named after its flagship feature, Siri. Apple names its products each generation by either a flagship feature or design change. When a certain product establishes  [Read More...]

Tim Cook spoke at the Goldman Sachs Technology and Internet Conference and explained why Apple considers Apple TV a “hobby.” In terms of existing product, we sold just shy of 3 million Apple TVs in the past year. It’s very cool product and I can’t live without it. We sold 1.4 million last quarter. It’s clearly ramping, but the reality — the reason we call it a hobby — we don’t want to send a message  [Read More...]

Tim Cook Explains Why The iPad Is So Poplular

Asked about the unprecedented growth of iPad in its first seven full quarters, Apple CEO explained at today’s Goldman Sachs keynote why he thinks the iPad has proven so popular, and been such a breakway success.   Noting that Apple has sold 55 million iPads in just seven quarters, Tim Cook noted how long it took other Apple products. “55 million iPads shipped is something no one would have guessed, including  [Read More...]

At the Goldman Sachs keynote today, Tim Cook was asked a question about the Apple TV that was extremely revealing in regards to why Apple keeps calling it a “hobby device”… and why it might soon lead to the so-called Apple iTV.   Asked “What’s holding you back from entering traditional television market, and what keeps the Apple TV in the hobby stage?”, Cook was cagy about speculating about Apple’s “future  [Read More...]

At Google’s Silicon Valley headquarters, they serve up to 15,000 meals per day to some of the illuminati of tech, including more than a few celebrities, without a blink. But according to Google superchef Charlie Ayers, when Steve Jobs entered the Google cafeteria, everything was different: the employees parted like “Moses before the Red Sea.” Jobs liked Ayers’s food so much that when Ayers left Google to open his own restaurant, the Calafia Cafe, Steve Jobs followed him, and even  [Read More...]

One of the things Apple really gets right is the streamlined names. Other companies add a bunch of confusing prefixes and suffixes to each incremental product change, but with Apple a MacBook Pro is simply called a MacBook Pro, and not a MacBook Pro 15XRCT. It cuts down on the confusion for some of us simpletons. So if that’s the case, you might be wondering: what the heck is all this talk  [Read More...]