Tag Archive: Gimmick


Are Apple’s Live Photos a gimmick or a game-changer?

We knew a few extra megapixels were coming. But if there is one feature on the new iPhone 6s camera that got us to say Wow, it is Live Photo. Live Photo actually captures a brief moment before and after your snap, giving the subject in a finished picture motion and a bit of life. […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Samsung’s S9W TV is the most beautiful gimmick you’ll never use

The first full day of CES if starting to wrap up and if there’s one trend that’s starting to emerge, it’s that there are no trends. Nowhere was this more apparent than Samsung’s keynote, where the company threw everything and…Read more ›

Qualcomm Exec Soft Fired After Calling 64-Bit A7 Chip A “Gimmick”

Last month, Qualcomm representative Anand Chandrasekher called Apple’s new 64-bit A7 chip a “gimmick.” It was a hugely stupid thing to say, leading to Qualcomm actually correcting Chandrasekher’s remarks. But it also might have killed Chandrasekher’s career, at least in…Read more ›

The post Qualcomm Exec Soft Fired After Calling 64-Bit A7 Chip A “Gimmick” appeared first on Cult of Mac.

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