Tag Archive: Hobby


Apple TV “Difficult To Call A Hobby” After $1 Billion In Sales Last Year, Says Tim Cook

The Apple TV made a staggering $ 1 billion in sales in 2013. Tim Cook shared the news during Apple’s annual meeting with shareholders today in Cupertino, California. “It’s a little more difficult to call it a hobby these days,” said…Read more ›    [Read More…]

A Hobby No More? Apple TV Turns Video Game Console On Our All-New CultCast

This time on The CultCast: iBras make the world a better place; Apple TV is your tele’s next gaming console; iPhone 6′s get huger screens; Net Neutrality and why you should care; and Erfon pitches the best Fave N Rave…Read more ›    [Read More…]

Ahead Of Big Upgrade, Apple TV Stops Being A “Hobby” For Apple

For years now, Apple has been saying that it’s set-top box, the Apple TV, was a mere “hobby…” and Apple.com reflected that distinction, listing the Apple TV as an accessory, and not a product worthy of its own Apple Store…Read more ›    [Read More…]

The Apple TV Has 56% Of The Streaming Device Market. Some “Hobby.”

apple-appletv12-rear-lgAccording to Apple, the Apple TV is “just a hobby.” According to a new report, though, it’s way more than a hobby: it’s the dominant force in video streaming. The data comes from a new report on the Consumer Video Devices Market, which finds that the Apple TV holds an astonishing 56% of the streaming […]

The post The Apple TV Has 56% Of The Streaming Device Market. Some “Hobby.” appeared  [Read More…]

Apple TV Is A Hobby Because It Doesn’t Bring In Enough Profits Yet

During the Q4 financial call today, Tim Cook was asked about the future of the Apple TV and whether it will continue to be a hobby, or maybe something more. Of course Tim Cook wouldn’t talk about any future plans for the Apple TV, but he did explain why Apple is slower to make improvements to the Apple TV.

Even though Apple sold 1.3 million Apple TVs in Q4, Cook said  [Read More…]

Apple Sold 1.3M Apple TVs Last Quarter, Still A Hobby

Apple CEO TIm Cook announced some interesting numbers during today’s Q3 earnings call. Apple’s “hobby” the Apple TV, sold a surprising 1.3M units just last quarter, totaling 4M so far this fiscal year.

With all this growth, Apple is still calling the Apple TV a hobby, although Tim Cook hinted at future plans, saying that Apple will “continue to pull the string and see where it takes them.”

Apple has stuck  [Read More…]

Tim Cook Explains Apple TV Hobby Claim, Hints at Apple HDTV

Tim Cook spoke at the Goldman Sachs Technology and Internet Conference and explained why Apple considers Apple TV a hobby. In terms of existing product, we sold just shy of 3 million Apple TVs in the past year. It’s very cool product and I can’t live without it. We sold 1.4 million last quarter. It’s clearly ramping, but the reality — the reason we call it a hobby — we don’t want to send a  [Read More…]

Tim Cook Explains Why The Apple TV Is A Hobby (And Why The Rumored iTV Might Not Be One)

At the Goldman Sachs keynote today, Tim Cook was asked a question about the Apple TV that was extremely revealing in regards to why Apple keeps calling it a hobby device and why it might soon lead to the so-called Apple iTV.   Asked Whats holding you back from entering traditional television market, and what keeps the Apple TV in the hobby stage?, Cook was cagy about speculating about Apples  [Read More…]