
iPhone app downloads dropped significantly last month following a spike over the holiday season. According to app marketing platform Fiksu, downloads dropped 13% to 5.2 million per day in February, from 6.01 million per day in January.
Fiksu’s Cost Per Loyal User Index also showed that app marketing costs had fallen as well. Publisher acquisition costs for users that open the app three times or more fell from $ 1.56 in January to [Read More...]











