Tag Archive: iAds

Apple allows advertisers to create fullscreen iAds

  Apple has issued an update to its iAd producer tool — adding support for creating full-screen banner ads for iPhone, along with the ability to upload Producer project to iAd workbench. iAD Producer version 4.2 additionally includes folder reorganisation…

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Apple Gives Anyone The Ability To Make Their Own iAds

Apple has rolled out what is perhaps the most important update to its iAd platform ever. While previously limited to registered developers who pay $ 99 per year to be part of Apple’s program, the ability to create iAds is now…

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Apple Reportedly Bringing Fullscreen Video iAds To An iPhone Near You

Apple is planning to bring fullscreen video iAds to iOS, according to a new report from AdAge. The ads will be interstitials, meaning that they will interrupt whatever you’re doing to briefly take over the screen. In the past, iAds…

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Selling iAds On iTunes Radio Is “Top Priority” For Apple, Cheaper iAds Coming To Apps

Apple has restructured its growing iAd division to focus heavily on selling spots for iTunes Radio, according to a report from AdAge. To help sell individual ads to more potential buyers, the company is also reportedly building a real-time bidding exchange…

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Apple Moves To Trademark iAd’s ‘Advertising Re-Imagined’ Slogan

iAd-sloganApple has moved to trademark the “Advertising Re-Imagined” slogan used to promote its iAd mobile advertising platform. The Cupertino company filed for the trademark on Wednesday, September 25, more than three years after it launched the iAd business. You may be unfamiliar with iAds, but it’s likely you’ve stumbled across them at some point within […]

The post Apple Moves To Trademark iAd’s ‘Advertising Re-Imagined’ Slogan appeared first on Cult of  [Read More…]

Apple Looking To Create Pandora-Like Radio Service, Would Be Free With iAds [Rumor]

Steve Jobs unveiled Genius to the world back in September of 2008.

Apple has been working on beefing up its iTunes experience for quite some time, and now it looks like the Cupertino company is looking to create a Pandora-like internet radio service. Users would be able to create stations for favorite artists or songs, and Apple would presumably use its Genius algorithm to stream related music. The service would be free  [Read More…]

Apple Attempts to Obtain More Partners for iAds

The folks over at the�Wall Street Journal�are reporting that Apple isn�t seeing the success they would like to see with their iAd platform. The Cupertino giant who deploys iAd as an advertising platform throughout their iOS devices is trying to make changes in the hopes of attracting more developers and ad spending in the program.

Apple is is reportedly lowering the entry level cost for marketers to $400,000 bringing it down from $500,000. This is even  [Read More…]

Apple Yanks iAds from iOS Apps for Kids

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Apple is discontinuing the practice of allowing iAds to appear in mobile apps geared toward younger users. Although the Cupertino, California-based tech giant has come under substantial fire in recent months from US lawmakers who have targeted Apple’s questionable in-app practices, the company isn’t saying that those very criticisms have provoked the change.

Instead, Apple apparently cites the reason for yanking iAds from apps tailored to kids  [Read More…]