Tag Archive: InHouse

Apple rumored to be proceeding with plans to bring iCloud in-house

Apple is working with China-based server vendor Inspur as part of its ongoing plan to bring its iCloud data services in-house, according to a new report. At the moment, Apple mainly uses Amazon Web Services for its cloud server needs. Last month, it was reported that Apple is migrating some of its iCloud business from Amazon Web Services to […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple could acquire PowerVR maker to bring GPU design in-house

Apple is reportedly in “advanced talks” to acquire Imagination Technologies, the British chip design company which creates the PowerVR graphics chips Apple uses for its iOS devices. If it is able to acquire the company, it would mean that Apple would be able to bring GPU design in-house, much as it has done with its […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Ad enough: Apple to develop more TV ads in-house

One of the first things Steve Jobs did after returning to Apple in the late 90s was to bring back TBWA\Chiat\Day, the ad agency which had previously produced the memorable “1984″ Macintosh commercial. The result was the famous “Think Different”…Read more ›

Apple Bringing More iPhone Chip Development In-House [Rumor]

Apple is reportedly planning on creating an R&D team to develop baseband chips for future iPhone models, according to a new rumor from Digitimes. Baseband chips, for those who don’t know, are used to control a device’s radio functions related…Read more ›

Apple On Hiring Spree To Add More Creatives To In-House Marketing Team

Think-DifferentAfter years of intentionally keeping its in-house marketing and ad team small, Apple is on a hiring spree and looking to double the department’s head count. According to a new report from AdAge, “the group could grow to 500 or 600 staffers from about 300.” Under Steve Jobs, Apple would often outsource its marketing needs […]

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HBO Created Apple TV App Entirely In-House, Still Shackled By Cable Companies


HBO Go and ESPN recently got added to the Apple TV, but only if you pay a hefty, monthly sum to a cable or satellite company for a bunch of other channels you never watch. The TV industry is evidently broken. You can have unlimited access to stream HD content for the price of a couple cups of coffee each month, but you can’t pay for HBO a la carte.

The  [Read More…]

Is Apple Shipping White iPhones With In-House Software?

We all thought that now the white iPhone is starting to get into the hands of eager punters the world over, the drama of this particular unicorn was at an end. Turns out though, there’s more to come. As the iPhoneDownloadBlog writes, some of the white iPhones shipped out by Apple may be special units, and could even possess Apple’s own in-house software.

Well known hacker chpwn is asking  [Read More…]