Tag Archive: Marketing


What happened to Apple’s marketing magic?

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic. Apple still creates great commercials we can’t help but […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Samsung’s VP of Marketing does a pretty good Job(s)

Samsung has been mercilessly copying Apple’s software, hardware, and marketing for years, but the most unoriginal company in tech has taken its copycat ways to an all new level by ripping off Steve Jobs’ signature look now too. In a recent promotional headshot for his upcoming appearance at the DMEXCO conference in Germany, Samsung VP […]

#ProTip: The best book on marketing for app developers

  We’re down here at WWDC, fishing for ProTips. It’s rich hunting ground. WWDC is the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little…

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Apple Music’s recipe for a streaming hit? Cash, cards and marketing muscle

When Apple unveils its revamped music service Monday, it will mark a “tipping point” for mass acceptance of streaming over downloads, predicts Sony Music CEO Doug Morris. The new streaming service, which Morris says will be unveiled tomorrow at Apple’s…

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Apple Watch marketing whiz defects to DKNY

Apple has been poaching talent from fashion brands over the last few years leading up to the Apple Watch launch, but the tables have turned this week, as Donna Karan International revealed it has sniped some talent from the tech…

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Samsung follows Apple into luxury department store marketing

It’s well known that Samsung is happy to take a bit of inspiration from Apple when it comes to the look and feel of its mobile devices, but it’s also willing to splash the cash to try and match Apple’s…

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U2 and Apple crank marketing debacle up to 11

Thousands of angry iPhone users have found an album they weren’t looking for: U2′s Songs of Innocence. Instead of making the band’s mediocre new album an opt-in freebie, Apple jammed it down the throats of a half-billion iTunes Store customers,…

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Apple snags marketing wiz behind Gap’s ‘Dress Normal’ campaign

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive. Marcela…

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Apple snags marketing wiz behind Gap’s ‘Dress Normal’ campaign

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive. Marcela…

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Apple wants Jimmy Iovine to reignite its marketing magic

If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help. After getting…

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