Tag Archive: Outspends


Apple Outspends Competitors For Exclusive Deals On Unique Supply Chain Machinery

By now you should know that it takes an incredibly complex, efficient system to build Apple products overseas, assemble them, and ship them thousands of miles to then show up at your doorstep in the arms of a friendly mailman.…Read more ›

The post Apple Outspends Competitors For Exclusive Deals On Unique Supply Chain Machinery appeared first on Cult of Mac.

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Samsung Actually Outspends Apple On Advertising By 400% [Chart[

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It’s no secret that Samsung outspends Apple on advertising by a huge margin. Whether those ads are crap or strokes of genius, of course, is a matter of opinion. But dollar for dollar, the truth is clear: Samsung has to spend more money to get its smartphones noticed than Apple does.

This chart by the always fascinating Horace Dediu of Asymco but the disparacy in perspective. Comparing sales, general and  [Read More…]

Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent  [Read More…]