Ray-Ban, the sunglasses company, has a rather neat take on Instagram-style retrification filters. Instead of releasing yet another photo-filtering app, Ray-Ban’s Ambermatic actually shoots your photos through a real pair of Ambermatic shades.

The app, which launched last year, sends your photos off through the ether to arrive in the Ray-Ban store in London. There, your picture is displayed and then photographed through a pair of Ambermatic sunglasses using a proper camera, before being returned, a short while  [Read More…]