Tag Archive: Reduction


iPhone 6s gets a reduction where it really hurts

Apple announced a slew of iPhone upgrades yesterday, but battery life sure wasn’t among them! As we had suspected ahead of time, Apple’s official iPhone 6s video shows that it boasts just 1,715 mAh capacity battery — down from the 1,810 mAh of its iPhone 6 predecessor. You’ll want to skip to 2:53 to see the […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Sneak Peek Of Photoshop’s New Shake Reduction Tool

Check out Adobe’s amazing new blur reduction tool. Likely coming to the next version of Photoshop, the feature examines your shaky photo, analyses just how badly you screwed it up and applies a fix to clear things up again.

The video below shows a quick look at it in action.

[youtube http://www.youtube.com/watch?v=stUD-DRhTZg?feature=oembed&w=640&h=360]

It looks like the feature isn’t too far off now. Today Adobe released the above video that offers a  [Read More…]

Jonathan Ive: iPad Mini Is a “Concentration Not a Reduction” [Video]

[youtube http://www.youtube.com/watch?v=GVDuGTeYb38?fs=1&feature=oembed&w=640&h=360]

Why is the iPad mini $ 329 instead of $ 200? In the promo video above, Apple’s Senior Vice President of Design, the venerable Sir Jonathan Ive, gives an implicit explanation. The iPad Mini is not a reduced iPad, he says, but a concentrated one.

Here’s his rationale:

Ive starts off by stating Apple’s goals. It wasn’t to make a cheaper, nastier iPad, but a smaller one that doesn’t compromise the iPad experience:

“Our goal was to  [Read More…]

Apple Once Again Offers Dramatic iAd Fee Reduction

In the short period of time since Apple introduced it’s iAd mobile advertising platform, the company has slashed the initial buy-in rate by 70%. According to sources well informed of the latest happenings within the mobile marketing industry, Apple is facing substantial competition from rivals in the mobile ad space and can no longer compete with the original $1 million buy-in rate. As it presently stands, $300,000 is the new buy-in rate for iAd clients  [Read More…]