Tag Archive: Watchmakers


Jony Ive was right — Swiss watchmakers are dying

Jony Ive memorably (allegedly) described Swiss watchmakers as “f**ked” due to the then-impending launch of the launch of the Apple Watch, and one year later — like some kind of creepy, well-dressed soothsayer in an Apple-centric episode of The Twilight Zone — it seems he may have been correct. Swiss watch exports suffered their biggest decline in six years in October, […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Swatch inventor says winter is coming for Swiss watchmakers

Swatch may be just a couple of months from launching its own Apple Watch rival, but the 61-year old co-creator of the low cost Swatch wristwatch, Elmar Mock, isn’t being shy about describing the havoc he thinks Apple’s debut wearable…Read more ›

Swiss watchmaker’s squirming makes Jony Ive sound like a prophet

Luxury Swiss watch makers were originally dismissive of Apple Watch, but now that its launch is inching closer, TAG Heur’s chief squirmed in front of the press today announce his brand is working on something that might be totally amazing. They’re just still…Read more ›

Luxury watchmakers clamp down on smartwatch copycats

That fancy Rolex face you’ve downloaded for your smartwatch won’t be available for much longer if luxury watchmakers get their way. A number of the world’s leading watch brands are clamping down on copycat faces designed for smartwatches and hope to get them…Read more ›

Swiss watchmakers are ‘f*ked,’ says Apple’s Jony Ive

In his latest column for The New York Times, Nick Bilton drops an interesting tidbit about Jony Ive and the iWatch. The mythical wearable, which is expected to finally see the light of day at next week’s Apple event, is…Read more ›

Apple Trying To Poach Swiss Watchmakers To Build iWatch [Rumor]

Apple is reportedly trying to lure top Swiss watchmakers away from luxury brands in its efforts to build an iWatch. Jean-Claude Biver, president of luxury brand LVMH’s watches and jewellery division, claims that Apple has tried to recruit staff from…Read more ›    [Read More…]